A snack food campaign featuring multicultural 3D characters. I worked with my friend and fellow accomplished 3D artist Tim Cooper on this project. This campaign was a huge hit with the client and their audience. We created 2 different poses for each of the characters.
Jippi Cool Kids
Boy one
Development process
Boy One - Detail
Boy One - Detail 2
Boy One - Detail 3
Pose study
Alternate pose
Boy One - Detail 4
Boy 2
Concept sketch - Boy 2
Clay render of Boy 2
Process of Boy 2- Sketch, Color Comp, Clay sculpt, Final Art
Alternate pose - Boy 2
Boy 2 - Detail 1
Girl 1
Girl 1 - Detail
Girl 1 - Detail 2
Girl 1 - Concept sketch
Alternate pose
Girl 1 - Detail
Girl 3
Girl 3 - Sketch
Girl 3 - Detail 1
Alternate pose
Girl 3 - Detail 2
Girl 3
Girl 3 - Detail 1
Girl 3 - Clay rendering
Alternate pose
Girl 3 - Detail 2
Girl 3 - Detail 2
Girl 3 - Concept sketch
Boy 3
Boy 3 - Detail 1
Boy 3 - Concept Sketch
Alternate pose
Boy 3 - Detail 2
Group shot